SLUT
STRAND:

Slut Strand (N.) :Two strands of hair coined by members of the action sports community to express femininity within a global alliance

— We do as we damn well please.

WHY I SLUT STRAND:

STEPHANIE ALLEN

“For 27 years, I have owned and operated a large rental and retail shop in Mt. Crested Butte. Those early days were eye-opening, to say the least. It was a boys club.....and getting an invite to the clubhouse took me years. But I kept showing up.....and year by year, earned my place. How did I "earn" it?”….

ELSA GRACE

“Because of those girls, I made the decision to dedicate my life to mentor young girls and be that pillar of strength that was given to me. That decision earned me the nickname “Mom”….

SIERRA SCHLAG

“I slut strand because growing up as a Japanese-American in the ski world, I rarely, if ever saw someone that looked like me. This community is so special and diverse - my hope is to bring more diversity and inclusion to the outdoor industry, so the younger generations have representation in the people they look up to!”…